No. They haven't called me up and asked me what I think about these matters. I'm just exercising the rights I have that were bought and paid for by the millions of commercials I've watched during the games. Speaking of that, what's with this new approach of playing the same commercial back to back? The first one finishes and before you can take the next breath, it starts again, the very same commercial. It happens so fast and it takes you by surprise making it hard to reach both the remote and the boiling point before its over and done. Since I knew that inquiring minds would want to know what's behind this, I did my best to find out. Sometimes it happens when a network switches to an affiliate and the affiliate happens to run the same commercial that just ended. However, the practice of running the same back to back is not new. It's been around a long time. It's done for impact. In fact, it's called impact scheduling. According to an expert who tracks advertising, this practice was once used sporadically but since it is often viewed negatively, it mostly went away. Looking at recent complaints he has received, it appears the practice has made a comeback. My response: It might just make me say no twice to whatever product is being hawked.
I am aware that broadcast TV is available free of charge because of the advertising. I suppose that's why I pay around $100 a month to have these free channels piped into my home via satellite. No thank you, I'm not inclined to go back to a roof mounted antenna or rabbit ears. However, I can still complain if I want to, it is, after all, a free country. Right? Hopefully, for the fun of it, and in good taste. It's just those back to back hit a nerve. Maybe not my last nerve. Speaking of the last nerve figure of speech, here is what one literary major had to say about it, "The phrase “you’re getting on my last nerve” supposes that you have many nerves running through your body that can become agitated from the insensitivities that life has to offer. Most of us internalize the bumps and grinds of a bad day hoping things might get better till that unfortunate moment when we are at our limit and feel we don’t have a calm reserve left. That just might be the moment we have to interact with someone who is trying our patience, yet again. It takes a certain sense of self to warn someone they need to either leave our company or tone their presence down so as not to send us over to the bad side because we truly have reached our limit of calm." Yeah. That sounds about right to me. I think my mom used that 'last nerve' deal more than anyone else. It had something to do with her being widowed and trying her best to corral us six kids. I'm pretty sure she was entitled to own that one. Take care and do your best, with God's help, to have a great rest of the day. Amen. .....More later.
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